Key Performance indicators (KPIs) are important because they tell you the "health" of your business. They help you to understand where your business is strong, where it is weak, and what factors you need to change. Knowing these elements will not only enable you to make educated decisions when developing tactics and strategies,...
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One of the biggest mistakes businesses make is spending too much time, money, and effort looking for new customers. While this investment is sometimes worthwhile, they overlook the opportunities in their own "backyard" - their existing customers. Some of you may have already read the "Acres of Diamonds" by Russell H. Cronwell. It's a...
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Here at CFO Advisory, we can offer the best business advice and guidance via the expertise of our Business Consultants, Marketing Consultants or Business Advisors. However, there is a skill each business owner should develop, and that is written communication. Copywriting can enhance your website or business sales to such an extent...
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Our last article had you up to speed with one of the basic musts of business, and our Marketing Consultants' favourite tactic - up-selling. Its effectiveness should be obvious, so today we have decided to present another closely related sales tactic called cross-selling. These 2 might as well be viewed as twins, because...
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Here at CFO Advisory, we try to achieve the maximum positive effect for our clients. Our Marketing Consultants are always ready to recommend this tested and proven tactic. Up-sell is magical. It requires the minimal effort and at absolutely no cost. The reward , on the other hand, is substantial in both...
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In order to sell, it is vital to communicate regularly with your prospects and customers. Putting a service or product on offer once a month gives excellent results, but most marketers are afraid of smothering their prospects with offers that are communicated to them without a cause, other than the business simply...
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