Here are 6 quick and easy tips I regularly implement for clients when we 1st start looking at their online marketing:
Logo design
If you are looking for a new logo don’t pay thousands to a graphic designer we have a cheap tip for you. We use two companies called www.jimjamideas.com.au and www.99designs.com.You will get a new logo & corporate ID for well under $1,000. Some advertising agencies will charge you thousands & quite likely use outsourced graphic design services.
Website Design
You no longer need to use a web designer that will cost you thousands & you no longer need to go to a web designer every time you need the site updated. For under $200 you can now get a website, so don’t spend more than you need.
Step 1. Find a template that suits your business & brand (just a layout) visit DreamTemplate Approx $70
Step 2. Join up with word press or Joomla & create an account for FREE
Step 3. Upload your template & create your content, or get an off shore designer to do it. We recommend Odesk – Do More with Less on oDesk
Online Shopping Stores
It is now easy to setup an online store & it doesn’t cost the earth or any web design skill to do it. We recommend that you use magento . you can do all this yourself from an easy to use interface or else get an offshore developer from Odesk – Do More with Less on oDesk
Email Marketing
Email Marketing can cost many of thousands of dollars if you were going to use a lead generation company. Not many businesses are aware that email marketing can be done with ease via companies such as Constant Contact or MailChimp.
Build your business with Email Marketing and Online Surveys from Constant Contact. FREE 60-Day Trial.
Search Engine Optimisation
SEO is still a relatively scientific process, we recommend that you outsource this type of project to an off shore provider such as Odesk – Do More with Less on oDesk. Rather than paying thousands to an Australian based SEO expert, it is much easier to pay only a few hundred to a quality offshore SEO expert. Having said that, there are a number of good Australian SEO companies that will guarantee you a page 1 google ranking and charge circa $700 per month.
Off page optimisation is very important to your organic search results. It is ideal that your website is linked to by other quality sites. We recommend that you have a blog, facebook page & twitter account at a bare minimum & Odesk people are able to develop these things for you with ease. & at little cost. – Do More with Less on oDesk.
Google Adwords
Google adwords is an effective way to drive quality visitors to your website. The downside is that Adwords can be quite an expensive adventure. We have a little secret that will make your google adwords results better than ever. Use google adwords mobile rather than web search. You will find that the mobile version of google adwords will be much cheaper per click & therefore it will cost you less per sale.
Hope you find these tips useful – please do not hesitate to contact CFO Advisory if you would like more detail or some help implementing these tips on info@cfoadvisory.com.au or call us on 1800 919 321.
