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Measure Success With Key Performance Indicators

Posted on 06/17/2014 by Adam Roth

Key Performance indicators (KPIs) are important because they tell you the "health" of your business. They help you to understand where your business is strong, where it is weak, and what factors you need to change. Knowing these elements will not only enable you to make educated decisions when developing tactics and strategies,...

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Maximize Your Existing Customers

Posted on 06/10/2014 by Adam Roth
maximize-your-existing-customers

One of the biggest mistakes businesses make is spending too much time, money, and effort looking for new customers. While this investment is sometimes worthwhile, they overlook the opportunities in their own "backyard" - their existing customers. Some of you may have already read the "Acres of Diamonds" by Russell H. Cronwell. It's a...

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